About

Farry Firoozieh

Founder of Optimize10, and a business change & operational transformation leader with 40 years designing and delivering transformation for organisations in regulated service environments.

Farry Firoozieh

Farry works in an interim or consulting capacity, partnering with boards and executive teams to design corporate strategies that embed commercial and operational excellence rather than just describe it on a slide. His experience spans banking, trust and fiduciary services, asset management, insurance, pensions, media and private equity, and he has led large-scale change programmes across five continents.

Optimize10 is the method built from that experience: a constraint-led approach to transformation that treats operational risk as a design input from the outset, applied and refined across 25 years of engagements rather than assembled afterwards to explain them.

He is also an executive coach and coaches others in change management.

PRINCE2 Prosci Lean Kaizen Executive Coach

Get in touch

For speaking, training, licensing or consulting enquiries. You can also email us directly at contact@optimize10.com.