The Book · Edition 1
The Practitioner's Handbook: a ten-step method for streamlining regulated service environments. A reference for the training circuit and the boardroom alike — ten steps, three phases, four real cases, twelve working instruments, and the failure modes that show up when any of it gets skipped. Built in financial services, the method applies wherever a service operation carries regulatory or operational risk: healthcare, utilities, the public sector and beyond.
Ten steps across three phases — Foundation, Diagnosis & Design, and Delivery — each with its own techniques, common failure modes, and the tools that support it. A single worked example, the fictional Meridian Wealth Management, runs through Steps 4 to 6 and continues in the toolkit's worked examples. Every step follows the same structure, so once you know how to read one, you know how to read all ten.
Real engagement vignettes run throughout, anonymised by sector, scale and jurisdiction pattern rather than dressed up as generic case studies — the kind of detail that only shows up when someone has actually run the programme, not read about one. Part 3 then follows four real engagements end to end, including one honest failure.
FORMAT
Paperback, 6 × 9 in, in full colour (ISBN 978-1-0369-6536-5) — built to sit on a shelf next to the reference books you actually keep, not the ones you read once at a conference.
Written by Farry Firoozieh, founder of Optimize10 and a transformation leader with 40 years across regulated financial and professional services. The method in this book is the one he has applied for 25 years in real engagements, not a framework assembled afterwards to explain them.
More about Farry →The companion toolkit
All twelve instruments referenced in the book, available individually or as a discounted bundle.